Liquid Retail

Adapt and transform your brand to meet customer needs in the quickest and most efficient way possible.

Leading industry magazine A1 Retail commissioned us to write a series of pieces on ‘Liquid Retail’ - the fluid and chameleon-like approach retailers need to adopt in order to meet our constantly-changing purchasing environment.

Phoenix Wharf’s Associate Creative Director Emma Carter delivered the series, which ran over five consecutive months of the publication and examined the trend drivers and global brand pioneers pushing the boundaries of the possible.

We hope you enjoy reading the pieces in full and look forward to our own future adventures in retail, helping brands innovate and find their very own fluid path into the future.